Shipments of connected digital signs to reach 32.8 million units in 2024
According to a new research report from Berg Insight, global shipments of connected digital signage displays grew by 16.7 percent to 17.2 million units in 2019. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. Shipments to the EU28+2 countries totalled an estimated 3.9 million units, whereas shipments to North America reached 4.8 million units. The Rest of World market accounted for the remaining 8.5 million units. Berg Insight forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 13.8 percent in the next five years to reach 32.8 million units by 2024. As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 15.2 percent from an estimated 63.8 million units in 2019 to 129.4 million units in 2024. The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures. “The digital signage space has seen a large number of M&As over the past years involving various companies active in this industry”, said Rickard Andersson, Principal Analyst, Berg Insight. He adds that one of most significant deals on the digital signage market is STRATACACHE’s acquisition of Scala in 2016. The deal cemented STRATACACHE’s position as a key player with a broad global footprint and total revenues which are now approaching the billion-dollar range. STRATACACHE has over the years performed numerous acquisitions in the digital signage space and related fields, including Premier Retail Networks (PRN), Vertigo Digital Displays, Real Digital Media, LIFT Network, Walkbase, iDKLIC, X2O Media, Sys-Teams and POPSCREENS (now called Scala China). “One of the most eye-catching deals in 2020 so far is further the agreement between NEC and Sharp to create a joint venture by combining NEC Display Solutions with Sharp”, continued Mr. Andersson. Under the terms of the transaction, NEC will transfer majority ownership of NEC Display Solutions to Sharp. “While the consolidation trend contributes to limiting the number of participants in the marketplace, there is also a steady inflow of new players including start-ups eyeing the digital signage industry”, concluded Mr. Andersson.

NB-IoT roaming is set to accelerate adoption following a slow start in Europe and North America
According to a new research report from IoT analyst firm Berg Insight, annual shipments of NB-IoT modules in Europe and North America reached close to 5 million units in 2019. Uptake of the technology is still largely concentrated to China, where smart water and gas meters account for a large part of the volume. Similarly, NB-IoT module demand in Europe and North America is today mainly driven by deployments in the utilities sector. In the same year, shipments of LTE-M modules amounted to more than 6 million units in Europe and North America, driven by the asset tracking segment. On the network side, NB-IoT networks far outnumber that of LTE-M networks with 91 NB-IoT networks and 35 LTE-M networks deployed globally at the beginning of 2020. “A key barrier to growth of NB-IoT adoption outside of China has been the lack of NB-IoT roaming agreements between network operators”, says Fredrik Stalbrand, Senior Analyst at Berg Insight. International roaming simplifies deployments of IoT devices across multiple countries and is also essential for mobile use cases, where assets such as vehicles, trailers and containers need to be tracked across international borders. In Europe, network operators are making good progress towards ubiquitous NB-IoT coverage. Vodafone and Deutsche Telekom are leading adopters of NB-IoT in the region, offering NB-IoT services across their respective footprints. Addressing customer demand for international coverage, Vodafone announced a roaming agreement with AT&T in late 2019 to enable cross-regional IoT deployments in the US and parts of Europe. Deutsche Telekom signed its first NB-IoT roaming agreements in April 2020 with partners including Vodafone, Swisscom and Telia Company, which will be followed by a complete EU roaming footprint before the end of the year. “With a growing number of roaming agreements in place, NB-IoT adoption is set to accelerate as the technology becomes integrated into major volume product categories ranging from sensors, trackers and consumer electronics”, concluded Mr. Stalbrand.

Shipments of cellular IoT modules reached 265 million units in 2019
Berg Insight estimates that global cellular IoT module shipments increased by 22 percent in 2019 to a new record level of 265 million. Annual revenues grew slower at 7 percent due to increased price pressure and a higher share of low-cost LPWA modules in the product mix. The 3GPP specifications for low power wide area communications – LTE-M and NB-IoT – will contribute substantially to growth in the next coming five years. While 5G coverage is improving rapidly across developed markets, 5G IoT modules will not be available commercially in significant volumes until the second half of 2020. The first 5G-enabled products will be routers and gateways that are likely to reach the market before year-end. Passenger cars equipped with 5G IoT modules are planned for release in 2021. Additional target IoT applications for 5G are video surveillance and other multimedia applications that today rely on wired communications. The results of Berg Insight’s latest cellular IoT module vendor market share assessment show that the five largest module vendors have 71 percent of the market in terms of revenues. “Annual module revenues for the five largest players Quectel, Sierra Wireless, Thales, Sunsea AIoT and Telit increased by 5 percent to US$ 2.2 billion, with the total market value reaching approximately US$ 3.1 billion”, says Fredrik Stalbrand, Senior Analyst at IoT analyst firm Berg Insight. In 2019, Quectel became the number one cellular IoT module vendor for the first time, surpassing Sierra Wireless. Thales, which completed the acquisition of Gemalto in April 2019, was in third place, followed by Sunsea AIoT and Telit. Cellular IoT module vendors will experience significant variability in sales across end markets in 2020 due to the Covid-19 pandemic. Utilities comprises the largest end market in terms of volume, in which smart metering projects continue as planned but sometimes at a reduced installation pace. Similarly, factory closings by major automotive OEMs and weaker demand for passenger cars will have a considerable impact on cellular IoT module sales for automotive applications this year. Despite challenges in the short term, Berg Insight believes that the current situation will accelerate the digitalization trend in the coming years. “Enterprises that have started their digital transformation journey are already at an advantage and today provide immense value for customers through remote management of processes, using connected devices to avoid unnecessary human contact”, concludes Mr. Stalbrand.

Video camera cellular connections in Europe and North America to reach 20.4 million by 2024
Berg Insight, the leading IoT market research provider, today released a new market report covering the connected video camera market. The report focuses on the following five application areas: city surveillance; commercial buildings and industrial site surveillance; smart home security cameras; body-worn cameras; and video telematics for commercial vehicles. The installed base of video cameras in Europe and North America will grow at a compound annual growth rate (CAGR) of 18.1 percent from 183.0 million units in 2019 to 420.3 million units in 2024. North America is the most successful region of the two and accounted for close to 70 percent of the total installed base in 2019. Today, city, commercial building and industrial site surveillance is the largest segment accounting for 60.1 percent of the installed base. Smart home security cameras is the second largest segment, accounting for 38.4 percent of the installed base. Video telematics for commercial vehicles and body-worn cameras are smaller segments, representing around 1.1 percent and 0.4 percent of the installed base respectively. Video cameras connected via cellular networks have traditionally been rather uncommon mainly due to requirements on bandwidth and reliability. Berg Insight estimates that only about 2 percent of the installed base of connected video cameras today use cellular technology. With the introduction of 5G networks, which is currently being rolled out across Europe and North America, the number of video cameras featuring cellular connectivity is anticipated to grow fast. Berg Insight forecasts that the installed base of video cameras featuring cellular connectivity will grow at a CAGR of 40.7 percent from 3.7 million units 2019 to 20.4 million units in 2024. 5G communications technology will have a major impact on all the video camera segments covered in this study and will result in a range of new use cases as well. Video surveillance systems will now be possible to install at remote or difficult locations. Body-worn cameras can provide police officers and other workers in the field with real-time data that are crucial for operations. “Video is anticipated to become one of the early volume 5G IoT connectivity use cases”, says Martin Backman, IoT Analyst at Berg Insight. He adds that video camera vendors are now ramping up their efforts to offer a range of 5G video cameras in the near future. “The market potential for all connected video camera segments is huge as new breakthrough technologies such as artificial intelligence and facial recognition are adopted on a wider scale”, concludes Mr. Backman.

Shipments of NFC-ready POS terminals reached 47.8 million in 2019
According to a new research report from specialist IoT analyst firm Berg Insight, the market for NFC-ready POS terminals continued to show strong momentum in 2019 with annual shipments reaching an estimated 47.8 million units worldwide. The attach rate for NFC was highest in EU28+2 and North America, where 94 percent of the POS terminals shipped featured NFC. NFC was also a very popular feature in many other major markets worldwide, including Brazil, Turkey and China. On a global basis, about 70 percent of the POS terminals shipped in 2019 included NFC. Berg Insight projects the global installed base of NFC-ready POS terminals will grow at a compound annual growth rate (CAGR) of 12.9 percent from 100.4 million units in 2019 to 184.5 million units in 2024. As a result, more than 88 percent of the world’s POS terminals will be NFC-ready in 2024, up from 62 percent in 2019. While the installed base of NFC-ready POS terminals has grown quickly, the contactless technology has in some cases not been activated. Berg Insight estimates that approximately 70.0 million POS terminals accepted contactless payments with Visa payWave, MasterCard PayPass or UnionPay Quickpass at the end of 2019. “The mPOS terminal market is growing faster than the traditional POS terminal segment and there are more than 70 vendors active on the global market today” said Johan Fagerberg, Principal Analyst at Berg Insight. mPOS is the use of consumer-oriented mobile devices such as tablets and smartphones that function as a point-of-sale terminal to facilitate payment card transactions through a connection to a card-accepting reader. The attach rate for NFC in the mPOS segment reached 64 percent in 2019 as NFC-ready mPOS terminal shipments reached 24.7 million units. Berg Insight forecasts that global shipments of NFC-ready mPOS terminals will grow at a compound annual growth rate (CAGR) of 12.7 percent in the next five years to reach 44.9 million units by 2024. “The growth is driven by the increase in mPOS terminal shipments from 38.3 million units in 2019 to 46.7 million units in 2024, as well as by a growth in the attach rate from 64 percent to 96 percent”, concludes Mr Fagerberg.

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